Stacking Growth | The B2B Marketing Podcast Why Storytelling is Crucial for Brand Marketing | Liam Moroney
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Sep 16, 2025 
Join Liam Moroney, CEO of Storybook Marketing, as he shares his rich journey in brand storytelling and marketing. He emphasizes the shift from a 'growth at all costs' mentality to a sustainable brand-centric approach. Liam discusses the challenges B2B marketers face, particularly in tech, when convincing stakeholders of storytelling's value. He highlights how understanding human behavior enhances brand connection and memory, advocating for authenticity and resilience in brand narratives. Prepare to rethink marketing strategies with his insightful advice!
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Early Marketing Origin Story
- Liam discovered marketing at 16 after rearranging store displays and being advised to study marketing.
- He worked across publishing, food, and many tech verticals before focusing on B2B brand and storytelling.
Tech Dismissed Classic Marketing
- Tech marketing often dismissed classic marketing fundamentals in favor of new buzz frameworks.
- Liam realized many tech practices conflicted with traditional marketing principles and questioned their validity.
Moment That Shifted His View
- Liam was a dyed-in demand-gen marketer who felt dissonance between how he bought and how he marketed.
- A blunt critique from Dale Harrison forced him to confront and change his assumptions.