Stacking Growth | The B2B Marketing Podcast cover image

Why Storytelling is Crucial for Brand Marketing | Liam Moroney

Stacking Growth | The B2B Marketing Podcast

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Understanding Human Behavior in Marketing

This chapter delves into the relationship between marketing and human behavior, highlighting that core motivations for purchasing have not changed with technology. It emphasizes the importance of recognizing commonalities in consumer behavior across different markets and underscores the need for a compelling brand narrative.

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