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Why Storytelling is Crucial for Brand Marketing | Liam Moroney

Stacking Growth | The B2B Marketing Podcast

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The Art of Brand Marketing: Beyond Metrics

This chapter explores the complexities of brand marketing in contrast to traditional demand generation, particularly within the tech industry. The speakers share personal insights on the importance of authentic branding and effective storytelling, revealing the challenges of aligning marketing efforts with real consumer behavior. They emphasize the need for a shift in mindset regarding how brand value is measured, advocating for a deeper understanding of consumer engagement and memory.

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