Liam Moroney

Join Liam Moroney, CEO of Storybook Marketing, as he shares his rich journey in brand storytelling and marketing. He emphasizes the shift from a 'growth at all costs' mentality to a sustainable brand-centric approach. Liam discusses the challenges B2B marketers face, particularly in tech, when convincing stakeholders of storytelling's value. He highlights how understanding human behavior enhances brand connection and memory, advocating for authenticity and resilience in brand narratives. Prepare to rethink marketing strategies with his insightful advice!

Liam Moroney, CEO of Storybook Marketing, shares his insights on the vital interplay between brand building and sales activation. He argues that prioritizing brand awareness is essential for long-term success in marketing. The discussion dives into balancing quick wins with sustainable growth, emphasizing the importance of measuring brand metrics effectively. Liam highlights the need for personalized outreach alongside a content-led approach, urging marketers to foster meaningful relationships for lasting impact in the competitive B2B landscape.

Mark Huber from UserEvidence, Liam Moroney of Storybook Marketing, Sydney Sloan at G2, and Sam Kuehnle from Loxo dive into the nuances of brand awareness versus demand creation. They emphasize that understanding customer problems fosters authentic connections. The podcast highlights the critical need for clear messaging over jargon and using evidence to build trust. Moreover, the guests stress targeting genuine demand creation while avoiding the trap of confusing it with mere brand awareness for sustained growth.