Liam Moroney
CEO of Storybook Marketing. Brings a unique perspective on balancing short-term activation with long-term brand building and advocates for measuring and prioritizing brand awareness.
Best podcasts with Liam Moroney
Ranked by the Snipd community
Sep 4, 2024 • 54min
Don’t confuse demand creation with brand awareness
Mark Huber from UserEvidence, Liam Moroney of Storybook Marketing, Sydney Sloan at G2, and Sam Kuehnle from Loxo dive into the nuances of brand awareness versus demand creation. They emphasize that understanding customer problems fosters authentic connections. The podcast highlights the critical need for clear messaging over jargon and using evidence to build trust. Moreover, the guests stress targeting genuine demand creation while avoiding the trap of confusing it with mere brand awareness for sustained growth.
Mar 13, 2025 • 56min
EP. 151 - Brand Building Vs. Sales Activation In ABM! Mason Cosby & Liam Moroney on Short-Term vs. Long-Term Marketing Success
Liam Moroney, CEO of Storybook Marketing, shares his insights on the vital interplay between brand building and sales activation. He argues that prioritizing brand awareness is essential for long-term success in marketing. The discussion dives into balancing quick wins with sustainable growth, emphasizing the importance of measuring brand metrics effectively. Liam highlights the need for personalized outreach alongside a content-led approach, urging marketers to foster meaningful relationships for lasting impact in the competitive B2B landscape.
