The Gartner Sales Podcast cover image

The Gartner Sales Podcast

Driving Seller Behavior Change, with Delainey Kirkwood

Nov 30, 2023
Exploring challenges in driving seller behavior change, Delainey Kirkwood discusses the impact of behavior nudges on sales transformation and the importance of aligning goals for accountability. The podcast also includes a discussion on the book 'Queen Victoria's Matchmaking'.
18:36

Podcast summary created with Snipd AI

Quick takeaways

  • Focus on driving behaviors, not just enhancing skills, for lasting sales success.
  • Align enablement efforts with sales strategies and measure specific, feasible behaviors for impact assessment.

Deep dives

Current Training Approach and Behavior Change

The podcast discusses the traditional approach to training for behavior change in sales organizations. It highlights the common reliance on skills training and communication, emphasizing the importance of focusing on driving behaviors rather than just enhancing skills. The podcast points out that training alone is insufficient in ensuring lasting behavior change among sales professionals, indicating a need for a shift in perspective towards cultivating behaviors that drive sales success.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode