5min chapter

The Gartner Sales Podcast cover image

Driving Seller Behavior Change, with Delainey Kirkwood

The Gartner Sales Podcast

CHAPTER

Driving Behavior Change in Sales: Aligning Goals and Ensuring Accountability

The chapter delves into the concept of just-in-time learning for sellers, emphasizing its impact on revenue and customer retention. It also examines the challenges faced by enablement teams in measuring behavior change and provides insights on aligning goals, attributions, and ensuring accountability in sales organizations.

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