5min chapter

The Gartner Sales Podcast cover image

Driving Seller Behavior Change, with Delainey Kirkwood

The Gartner Sales Podcast

CHAPTER

Behavior Nudges for Effective Sales Transformation

Exploring the impact of behavior nudges on facilitating behavior change in sales, focusing on subtle strategies to drive predictable changes. The chapter discusses various types of nudges such as process integrated, information presentation, and social comparison nudges, providing insights on their application in sales contexts.

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