As challenges arise, chief sales officers (CSOs) are often trapped between their desire to take action and the fear of hurting revenue growth. In this episode, Gartner Sales Podcast host, Betsy Gregory-Hosler, interviews Gartner expert and former chief revenue officer (CRO), Brendan Condon, to discuss the changes that CSOs can confidently make in 2025.Brendan Condon is a senior director analyst within Gartner’s CSO Strategy team covering go-to-market (GTM) strategy and CSO effectiveness. Prior to coming to Gartner, Brendan served as the global chief revenue officer of the martech firm, GDS Group. Previously, he was the CRO of Captify — the world’s leading independent provider of search intelligence for global marketers and their advertising agencies. In this role, Brendan took the company to new heights of sustainable and profitable revenue, resulting in a successful sale to a private equity (PE) firm. Prior to that, Brendan was the chief revenue officer for Comcast Advertising (Effectv). He was recruited to streamline and oversee $2.5 billion in advertising revenue streams across national, regional and local agencies and clients (>25K) covering cross-screen, addressable, audience-based, linear TV and digital video solutions. Prior leadership roles include the CEO of an advanced TV ad network and a fulfilling career holding numerous positions across Time Inc., Time Warner and AOL.

In this episode, we explore the Gartner Leadership Visions for 2025, highlighting recommendations tailored to chief sales officers, sales enablement leaders and sales operations leaders. Gartner experts Robert Blaisdell, Tyler Huguley and Shayne Jackson guide us through the trends, challenges and priorities for each sales leadership role.Robert Blaisdell is a vice president, analyst and chief of research in the Gartner Sales Research and Advisory practice. He covers all aspects of sales but with a primary focus on current customer management and growth via account planning best practices and strategic key account management.Tyler Huguley is a senior director, analyst in Gartner’s Sales practice. Tyler has 15 years of experience in sales and sale operations in the media, automotive and consumer goods (B2B) industries. He also has three years of experience practicing law in private practice and in-house with Cox Enterprises.Shayne Jackson is a senior director, analyst in Gartner’s Sales practice. Shayne covers enablement and talent management, advising and producing research for chief sales officers and sales enablement leaders. His extensive global experience leverages a programmatic approach to learning, content and tools that elevate sales teams’ effectiveness.

Sales development is an essential function for addressing pipeline challenges and driving business growth. However, CSOs are struggling to evolve the function and maximize SDRs’ impact on revenue. Gartner expert Shiela Rahimian joins the podcast to discuss the best practices sales leaders should consider when assessing and optimizing their sales development function, and how to measure that function’s impact.Shiela Rahimian is a Director Analyst in the Gartner for Sales Practice, where she covers all aspects of sales execution with an emphasis on pipeline generation and development, optimizing inside sales roles, launching key account programs, account planning, evolving sales processes, methodologies and playbooks within sales enablement functions. As a former Director of Sales Enablement and Sales Consultant, Mrs. Rahimian provides sales leaders with practical guidance on how to improve performance and results. 

The role of the chief sales officer (CSO) is evolving. The drive to align commercial functions is sparking growth and transformation in the CSO role itself. Podcast host Betsy Gregory-Hosler speaks with Graham Stringer, head of customer markets for Fujitsu North America, to discuss his commercial organization’s transformation, how his role has changed and what it’s like to be in a growing leadership position. “Even if you’re not in a position as a sales leader to drive a greater level of convergence, at least see how you can lean in and be closer to those parts of the business. Don’t just shrug your shoulders and say, well, that’s just the way we’re organized. And hey, best-case scenario, perhaps you can move the needle.” Graham Stringer is the head of customer markets for Fujitsu’s North America Region, where he oversees all sales of Fujitsu’s digital technology solutions and services. With over 25 years of experience in the IT industry, Graham has held key roles at DXC Technology, Oracle, Software AG, IBM and a global startup, managing teams across the U.S., Canada and Latin America. He holds a Bachelor of Math in computer science from the University of Waterloo and has completed management programs at Wharton and Queen’s University.  

Sales leaders prioritize meeting buyer expectations but often fail to account for the underlying element affecting most major purchases: emotions. In this episode, hosts Billy Luckey and Betsy Gregory-Hosler sit down with Gartner experts to discuss the B2B buyer experience, how buyers balance logic and emotion and what sales leaders can do about it.Alexandra Bellis, who has a doctorate in psychology, is a director of quantitative analytics and data science for Gartner for Marketers. She is responsible for survey data collection and analysis across a wide range of marketing and communications research, including marketing data and analytics, talent and collaboration, B2B buying behaviors, and communications leadership and strategy.Rick LaFond is a senior director analyst for Gartner for Marketers, based in Baltimore. He leads Gartner’s B2B customer acquisition and account growth research. As an analyst, he supports Gartner clients with insights and guidance on various marketing topics, including demand generation, digital marketing strategy, sales enablement, content marketing and account-based marketing. He is the lead analyst for Gartner research on marketing best practices in the manufacturing industry, as well as ongoing primary research studies on cross-industry B2B buying behaviors. Rick also serves as lead author for Gartner’s Magic Quadrant for B2B Marketing Automation Platforms.

Shayne Jackson, an expert from Gartner specializing in enablement and talent management, discusses the challenges sales enablement leaders face in proving their influence on performance. He emphasizes the dangers of 'random acts of enablement' and advocates for a strategic learning approach that aligns with sales goals. The conversation highlights the importance of collaboration among stakeholders and how to effectively drive behavioral change in sales teams to enhance productivity. Shayne also suggests innovative ways to measure the impact of sales training on outcomes.

Mike Katz, a senior director of research at Gartner with over 15 years of experience, shares insights on evolving skills in B2B sales. He highlights the necessity for sellers to adapt to technology and changing buyer expectations. Key competencies like curiosity, innovation, and agility emerge as crucial for high performance. Katz discusses the role of AI in improving seller effectiveness and recommends targeted skill development. Listeners also get book suggestions like 'Giraffes Can't Dance' for fostering confidence and expressiveness.

Despite their insights on buyers, markets and growth, CSOs rarely become CEOs. In this episode, hosts Billy Luckey and Betsy Gregory-Hosler sit down with Heather Combs, a former CSO turned CEO, to discuss her experiences and recommendations for sales leaders who aspire to do the same.Heather Combs, an accomplished leader in the technology sector, is beginning her second turn in the CEO seat, having just taken the helm at Ripple Operations, a newly formed provider of maritime logistics solutions. Previously, Heather served as CEO of StraighterLine, where her visionary leadership transformed the company into a premier provider of online courses. Under her guidance, StraighterLine pioneered innovative partnerships and streamlined operations, resulting in significant growth and enhanced student success. With a proven track record of scaling high-growth companies, Heather’s strategic acumen and dedication to innovation continue to make a positive impact in the tech industry and beyond. Recognized as a Power Woman of DC Tech and a champion for women in leadership, Heather’s influence extends to empowering girls in science, technology, engineering and math (STEM) fields through the STEM for Her Advisory Council and to supporting entrepreneurs through the Mindshare board and Techstars Mentor Program.

Sales expert Lori Richardson joins Betsy and Billy to discuss the state of women in B2B sales, including the opportunities a sales career offers, the barriers women face and the actions you can take to attract and retain top women in the field.Lori Richardson is a top B2B sales influencer and a champion for getting more women into sales and sales leadership in B2B roles. In addition, she has run the data-backed sales strategy firm Score More Sales since 2002, after a career in sales and leadership. Lori is the author of “She Sells” — a book to help company leaders and sales leaders find, recruit, retain and promote more women into sales and leadership roles. She also hosts the award-winning podcast “Conversations with Women in Sales” and is a sales coach for Harvard Business School’s MBA program.

As your organization’s growth strategy evolves, is your go-to-market strategy keeping up? In this episode of the Gartner Sales Podcast, co-hosts Betsy Gregory-Hosler and Billy Luckey speak with Gartner expert Rachael Buchler to discuss the four types of go-to-market strategies, the symptoms of misalignment, and how sales leaders should approach the challenge. Rachael Buchler is a senior director analyst in Gartner's Sales practice. Rachael has more than 25 years experience in B2B retail energy sales where she led strategic initiatives and operational teams to drive customer growth and deliver cross-functional efficiencies. She has developed and executed go-to-market sales strategies for both existing and emerging markets and integrated B2B sales teams as part of merger and acquisition activities. She is a qualified coach and a member of the International Coaching Federation (ICF).