The Gartner Sales Podcast Measuring the Impact of Sales Enablement
Aug 30, 2024
Shayne Jackson, an expert from Gartner specializing in enablement and talent management, discusses the challenges sales enablement leaders face in proving their influence on performance. He emphasizes the dangers of 'random acts of enablement' and advocates for a strategic learning approach that aligns with sales goals. The conversation highlights the importance of collaboration among stakeholders and how to effectively drive behavioral change in sales teams to enhance productivity. Shayne also suggests innovative ways to measure the impact of sales training on outcomes.
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