Across the Pond Episode 5: How to structure your marketing and sales teams in an insight agency

Discover the optimal structure for marketing and sales teams within insight agencies to fuel growth. Explore the essential collaboration required for brand awareness and effective lead generation. Learn about the challenges of hiring dedicated sales staff and the complexities involved in managing sales efforts. Delve into integrating marketing strategies to maximize leads while fostering meaningful client relationships. Uncover the importance of dedicated roles and unified leadership to enhance organizational success.