Across the Pond Episode 5: How to structure your marketing and sales teams in an insight agency
Across the Pond: How to grow your Insight Agency
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Navigating Sales Management in Insight Agencies
This chapter delves into the intricacies of hiring and managing sales staff in insight agencies, highlighting the pivotal role of professional salespeople over researchers. It also emphasizes the significance of dual roles, like that of a commercial director, in merging sales efforts with strategic goals and account management.
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Transcript
