Coordinating Marketing and Sales for Effective Lead Generation

How do you structure your marketing and sales teams to maximise the growth of your insight agency?

What's the optimal set-up that means that you get the most value from your marketing and sales activities and investment?

In Episode 5, Paul Griffiths and Steve Henke talk about what they have seen work well and how to make sure your brand building and sales activation are aligned and supporting each other. So that you get the greatest possible impact and value from both.