Across the Pond Episode 5: How to structure your marketing and sales teams in an insight agency
Across the Pond: How to grow your Insight Agency
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Building a Unified Marketing and Sales Structure
This chapter explores the essential roles and responsibilities within marketing and sales teams in insight agencies, highlighting the importance of collaboration for organizational success. It emphasizes the need for dedicated roles, such as sales development representatives and account managers, and advocates for a unified leadership approach to drive effective brand awareness and client relationship management.
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Transcript
