How I Built This with Guy Raz Simple Mills: Katlin Smith
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Feb 15, 2021 Katlin Smith, the founder of Simple Mills, shares her inspiring journey from a restless consultant to the creator of a paleo-friendly baking brand. She dives into the challenges of launching her gluten-free muffin mixes, including the hustle behind securing whole food retailers and managing production logistics. Listeners will love her humorous anecdotes about live demos and the emotional rollercoaster of entrepreneurship. Katlin also emphasizes the importance of using healthier ingredients and building personal connections in a competitive market.
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Unhealthy Diet
- Caitlin Smith, a junior management consultant, frequently ate unhealthy food due to constant travel.
- This poor diet left her feeling exhausted and unwell, unlike a typical 22-year-old.
Paleo Diet Impact
- After adopting a paleo diet, Caitlin's health significantly improved.
- She noticed increased energy and a decrease in allergy symptoms, demonstrating the impact of food on well-being.
Baking Mix Idea
- Caitlin decided to make paleo baking mixes after finding limited options and observing high demand for almond flour.
- She experimented with almond and coconut flour, sourcing ingredients online and from local stores.
