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Attention merchants are identified as the primary disruptors of our ability to achieve flow states and peak performance. They have evolved over the years, becoming ever more adept at capturing our focus, from 19th-century snake oil salesmen to today's tech giants with addictive smartphone applications. With smartphones in hand, the constant allure of social media and curated content diverts our attention and leads to mere minutes of productivity wasted on hours of distraction. This hijacking of focus not only erodes our efficiency but also represents a profound threat to our cognitive health and creativity.