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How Offering Choices Helps Boost Charitable Donations
Dec 6, 2022
09:33
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Episode notes
1
Introduction
00:00 • 3min
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2
Does Quantity Requests Lead to Higher Donations?
02:40 • 3min
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3
Can Charity Organizations Use Quantity Requests?
05:23 • 2min
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4
Does Quantity Requests Matter?
07:25 • 2min
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Nonprofits and charitable organizations can increase contributions simply by offering multiple-choice options that signal to potential donors what is appropriate to give. Wharton’s Alice Moon shares the results of her latest study.
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