Knowledge at Wharton

How Offering Choices Helps Boost Charitable Donations

Dec 6, 2022

09:33

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Highlights

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Episode notes

Does Quantity Requests Matter?

01:58

Does Quantity Requests Lead to Higher Donations?

02:43

Can Charity Organizations Use Quantity Requests?

02:02

Introduction

3min

Does Quantity Requests Lead to Higher Donations?

3min

Can Charity Organizations Use Quantity Requests?

2min

Does Quantity Requests Matter?

2min

Nonprofits and charitable organizations can increase contributions simply by offering multiple-choice options that signal to potential donors what is appropriate to give. Wharton’s Alice Moon shares the results of her latest study.

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