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How Offering Choices Helps Boost Charitable Donations

Knowledge at Wharton

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Can Charity Organizations Use Quantity Requests?

Is the idea of using quantity requests becoming now more the norm among organizations these days? They can be. I think by gathering more information about the amount that people are giving and a given campaign, it definitely helps the organizations to figure out how much they should request in the future. And beyond websites, I personally noticed that a lot of donation campaigns through emails often just use a donate now button.

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