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How Offering Choices Helps Boost Charitable Donations

Knowledge at Wharton

CHAPTER

Can Charity Organizations Use Quantity Requests?

Is the idea of using quantity requests becoming now more the norm among organizations these days? They can be. I think by gathering more information about the amount that people are giving and a given campaign, it definitely helps the organizations to figure out how much they should request in the future. And beyond websites, I personally noticed that a lot of donation campaigns through emails often just use a donate now button.

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