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How Offering Choices Helps Boost Charitable Donations

Knowledge at Wharton

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Does Quantity Requests Matter?

If people have less money from which they can donate, then they should be less likely to donate overall regardless of whether it's a quantity request or not. However, our research suggests that quantity requests should still tend to lead to greater donation rates compared to other requests. Alice Moon: If the donation amount options are simply too high for you, then this might signal that this norm is meant for someone that's not like you.

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