2min chapter

Knowledge at Wharton cover image

How Offering Choices Helps Boost Charitable Donations

Knowledge at Wharton

CHAPTER

Does Quantity Requests Matter?

If people have less money from which they can donate, then they should be less likely to donate overall regardless of whether it's a quantity request or not. However, our research suggests that quantity requests should still tend to lead to greater donation rates compared to other requests. Alice Moon: If the donation amount options are simply too high for you, then this might signal that this norm is meant for someone that's not like you.

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