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How Offering Choices Helps Boost Charitable Donations

Knowledge at Wharton

CHAPTER

Does Quantity Requests Lead to Higher Donations?

The amounts asked for can actually change the amounts that people give when they donate. We found that quantity requests lead to overall higher total contributions because of the increase in donation rates. Because of this greater number of people donating, they ultimately increase the overall amount donated to that charitable request. And so I guess it really doesn't matter the amounts that are being asked for. It's just simply as you said that the people have the options to be able to choose from.

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