Nudge

#29: Why first impressions matter

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May 4, 2020
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INSIGHT

First Impressions Accuracy

  • First impressions significantly influence interactions and are surprisingly accurate.
  • Research suggests judges and doctors make better decisions with less time, trusting gut instincts.
ANECDOTE

Accuracy Examples

  • John Gottman predicts marriage longevity with 95% accuracy by analyzing a single conversation.
  • A study found people accurately judged personalities by observing living rooms for 15 minutes.
INSIGHT

Perception over Cognition

  • Perception, often prioritized over cognition, is easily tricked.
  • We must get into the brain, pay attention, and perceive things, though perception can be misleading.
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