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#29: Why first impressions matter
Nudge
The Power of Ads in the Right Moment
The power of advertising and messaging in the right moment. Unilever discovered that the consumers intent to buy Ben and Jerry's ice cream actually increased when it was raining. Customers associated the product as a pick me up when they were feeling miserable. Our perceptions change how likely we are to engage with an ad if we want to buy a product or even how much we're likely to pay.
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