#29: Why first impressions matter
Nudge
Introduction
First impressions are a trait that humans have evolved over time. Judges and doctors often more accurate when they've only had a minute to think about a case or patient compared to when they're given longer. John Gottman can predict with 95% accuracy whether couple will remain married in 15 years. Phil Barden, owner and MD at Decode Agency talks through the importance of first impressions and perception in marketing.
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