Perception Beats Conscience Every Time

perception is one of the most fascinating subjects of this whole decision science arena. Phil's right, perception is not 2020 and it can often be wrong. To showcase this, let's look at the common perception Americans have about what they think will cause their death. In Richard Chatterway's upcoming book, Behavior Business, he highlights the difference between the actual causes of death in the US and the Google search trends that reveal what we really worry about dying from.