Mike Cessario (CEO, Liquid Death)

In a lively chat, Mike Cessario, CEO of Liquid Death, shares his journey of revolutionizing the beverage industry with unique marketing strategies that defy traditional norms. He discusses how humor and aesthetics attract younger consumers, while emphasizing grassroots approaches. Cessario also explores the challenges of securing venture capital and balancing creativity with leadership. His insights on building a brand that resonates authentically with the audience offer valuable lessons for aspiring entrepreneurs.