Mike Cessario (CEO, Liquid Death)
The Punk Rock MBA
00:00
Navigating Venture Capital and Marketing in the Beverage Industry
This chapter explores the strategic complexities of securing venture capital and scaling a beverage startup amidst the dominance of major companies. It discusses the challenges of fundraising, effective marketing strategies, and the importance of branding that resonates with consumers. The conversation highlights how unique approaches, such as humor and authenticity, can help smaller brands compete in a crowded market.
Transcript
Play full episode
