
Mike Cessario (CEO, Liquid Death)
The Punk Rock MBA
00:00
Navigating the Music and Spirits Industries
This chapter explores unique challenges in the music industry, such as irresponsibility among professionals and the effects of social media on engagement. It also parallels the experiences of entrepreneurship in the spirits industry, detailing the journey of developing a brandy product and the significance of effective networking. The discussion emphasizes the importance of aligning artistic integrity with commercial success and encourages artists to pursue their true desires for fulfillment.
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