Mike Cessario (CEO, Liquid Death)
The Punk Rock MBA
00:00
Balancing Creativity and Leadership
This chapter delves into the dual challenges of a CEO managing both creative and operational aspects within a marketing-focused brand. It emphasizes the importance of personal initiative for aspiring entrepreneurs and the transformative power of unconventional hiring practices. The speaker advocates for building meaningful businesses that prioritize innovation and opportunity for all, reshaping perceptions of business ethics.
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