Content, Briefly Crossbeam: Sean Blanda on building a 55,000-person newsletter
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Feb 12, 2024 Sean Blanda, VP of Content at Crossbeam, discusses building a successful content team and the importance of trust and communication in a remote work environment. They explore Crossbeam's marketing strategy, the role of SEO, and the value of building an email list. They also touch on the journalistic approach to content marketing, integrating events into content, and the quality versus quantity debate. Additionally, they discuss content creation tools, AI's role in content production, and the superiority of human-made content.
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Early Content Strategy
- Crossbeam's early content strategy involved Sean Blanda interviewing potential customers.
- This helped them identify pain points and educate the market about Crossbeam's unique approach to partner data.
Creative Team Dynamics
- Build trust and looseness within creative teams, especially in remote environments.
- This fosters a supportive atmosphere where team members feel comfortable collaborating.
Content Marketing Maturity
- Content marketing strategy is now mature; execution is the differentiator.
- Focus on mastering existing tools rather than seeking new ones, since core content consumption methods remain consistent.