Content, Briefly

Crossbeam: Sean Blanda on building a 55,000-person newsletter

Feb 12, 2024

Sean Blanda, VP of Content at Crossbeam, discusses building a successful content team and the importance of trust and communication in a remote work environment. They explore Crossbeam's marketing strategy, the role of SEO, and the value of building an email list. They also touch on the journalistic approach to content marketing, integrating events into content, and the quality versus quantity debate. Additionally, they discuss content creation tools, AI's role in content production, and the superiority of human-made content.

37:22

Creator website

Episode guests

Sean Blanda

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building a successful creative team requires trust, collaboration, and vulnerability, enabling members to support each other and produce their best work.

Focusing on audience building is crucial in content marketing, emphasizing the creation of valuable content that resonates with the target audience, fostering credibility, connections, and long-term success.

Deep dives

The Power of Trust and Collaboration in a Creative Team

A successful creative team is built on trust and collaboration. When team members trust each other and feel comfortable being vulnerable, the team can come together to support each other and produce their best work. This level of trust is crucial for a team to thrive and for each member to feel empowered to bring their ideas to the table.

Introduction

3min

Exploring CrossBeam's Content Strategy, Team, and Product

2min

Evolution and Structure of the Marketing Team

6min

The Maturity of the Content Marketing Industry

18min

Discussion on Tools and Workflow Management

2min

AI in Content Production: Tool or Replacement?

7min

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.

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