Sean Blanda, VP of Content at Crossbeam, discusses building a successful content team and the importance of trust and communication in a remote work environment. They explore Crossbeam's marketing strategy, the role of SEO, and the value of building an email list. They also touch on the journalistic approach to content marketing, integrating events into content, and the quality versus quantity debate. Additionally, they discuss content creation tools, AI's role in content production, and the superiority of human-made content.
