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18min chapter
Crossbeam: Sean Blanda on building a 55,000-person newsletter
Content, Briefly
The Maturity of the Content Marketing Industry
They discuss the maturity of the content marketing industry and how strategy has become less of a hurdle compared to execution when it comes to scaling a content team. They explore the idea that creativity may have been more necessary in the early years of content marketing, whereas now the focus is on finding tactics that best accomplish the goal of capturing audience attention and delivering value. They also touch on the fact that the tools available for content consumption have remained relatively stagnant, leading to a need to maximize the effectiveness of existing tools rather than constantly searching for new ones.
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