In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.
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Timestamps:
- (00:00) - Intro
- (03:03) - Who is Sean Blanda?
- (03:29) - What’s Crossbeam?
- (04:43) - Crossbeam marketing function.
- (06:31) - Crossbeam content team communication and structure.
- (08:32) - Crossbeam marketing strategy.
- (10:35) - Optimizing content execution in a mature industry.
- (12:35) - Why building an email list is so important.
- (15:52) - The role of SEO in Crossbeam's content strategy.
- (18:09) - Journalistic approach to content marketing.
- (21:33) - Crossbeam's content creation frequency and types.
- (23:33) - Integrating events into content.
- (27:00) - Quality versus quantity in content.
- (28:19) - Crossbeam content creation tools.
- (30:22) - Sean's perspective on AI in content creation.
- (36:10) - Learn more about Sean and Crossbeam and get in touch.
- (36:50) - Outro
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Useful Links:
Crossbeam Website: https://www.crossbeam.com/
Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/
Sean’s Website: https://www.seanblanda.com/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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