In 'The Comfort Crisis,' Michael Easter explores the idea that modern society's emphasis on comfort and convenience has led to various physical and mental health issues. Easter's journey takes him to diverse locations, including the Alaskan backcountry, Bhutan, and the labs of neuroscientists, to uncover the benefits of living at the edges of one's comfort zone. He discusses the concept of 'misogi,' a Japanese practice involving challenges that push individuals to their limits, and how such experiences can enhance creativity, reduce burnout and anxiety, and increase overall well-being. The book is a call to action, encouraging readers to break out of their comfort zones and reconnect with the natural world and their own potential[2][3][4].
Voicing Change is a culmination of Rich Roll's eight-year journey of interviewing unique thinkers and visionaries on his acclaimed podcast. The book distills the collective wisdom from these conversations into thoughtful essays and first-person wisdom, focusing on themes of intentional living, life lessons, and enduring inspiration.
Finding Ultra recounts Rich Roll’s remarkable journey from an out-of-shape, mid-life couch potato to one of the world’s top ultrarunners. The book chronicles his battle with alcoholism, his transformation into an elite endurance athlete, and his adoption of a plant-based lifestyle. It includes his experiences in the elite Ultraman competition and the EPIC5, five Ironman-distance triathlons completed in less than a week on different Hawaiian islands. The revised and updated edition provides practical tools, practices, and strategies for optimal performance, longevity, and wellness, making it a guide for anyone seeking to transform their life through self-discovery and a healthier lifestyle.
Created by Rich Roll and Julie Piatt, this book shares their experiences and the health benefits of a plant-based lifestyle. It includes a variety of easy-to-prepare whole food recipes, such as hearty breakfasts, lunches, dinners, smoothies, juices, and desserts. The book is not just a recipe collection but a comprehensive guide to long-term wellness, body, mind, and spirit health, and a celebration of a simple and sustainable lifestyle.
In a world saturated with comforts, overstimulation, and the perpetual allure of convenience, a crisis has quietly emerged. It is the pervasive influence of the “Scarcity Brain” that wires our minds to crave more. Michael Easter, an author, investigative journalist, and UNLV professor, offers insights to rectify the craving mindset in his books, The Comfort Crisis and the New York Times bestseller Scarcity Brain.
Michael reveals the driving psychological aspect behind our technological compulsions—exploiting the scarcity loop—comprising components of opportunity, unpredictable rewards, and quick repeatability. Our evolutionary origins in scarcity clash with our present reality of abundance.
The conversation extends to Michael’s journey with sobriety, exploring the scarcity loop’s impact on addictive behaviors. It delves into strategies for reducing addictive behaviors, achieving balance with technology, and addressing the comfort crisis. We also discuss social media’s impact on the brain, minimalism, and technological addictions.
Understanding the psychological loop can transform our relationship with the digital world, and recognizing these behaviors is crucial for positive change. The hope is that this revelatory conversation equips you with tools to identify scarcity loops, understand your interactions, and reverse these behaviors.
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