Nikonomics - The Economics of Small Business

47 - From Freelance to $2.5M: Inside a PR Empire with Chris Norton

Aug 21, 2024

In this engaging discussion, Chris Norton, founder and CEO of Prohibition PR, shares insights from his journey in the public relations realm. He emphasizes the importance of authentic storytelling and brand reputation in today's digital landscape. Chris elaborates on the challenges of managing disinformation and how businesses can navigate crises effectively. He discusses the evolving role of social media in PR and the strategic choices companies need to make to succeed. His experience offers valuable lessons for anyone in the business world.

42:43

Episode guests

Chris Norton

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Episode notes

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Quick takeaways

Effective crisis management and authentic storytelling are essential for maintaining a brand's reputation in the digital age.

The evolution of public relations necessitates adapting strategies to navigate the challenges of social media and disinformation.

Deep dives

The Thrill of Agency Life

Managing an agency is described as an exhilarating roller coaster filled with highs and lows. The unpredictability of the job fuels enthusiasm, as success on one day can quickly turn into challenges the next. Experiencing both the triumphs and the disasters contributes significantly to the energy and motivation that come from agency life. The satisfaction derived from campaigns that lead to tangible improvements in areas like health, such as those for Yorkshire Cancer Research, showcases the meaningful impact that marketing initiatives can have beyond just selling products.

Intro

3min

Navigating the PR Landscape

13min

From Freelance to Brand: Navigating Social Media's Impact

7min

Strategic Social Media Choices for Business Success

4min

Understanding Business Narratives

7min

Navigating Business Complexities

6min

Navigating Entrepreneurship: From Friends to Leadership

3min

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I talk with Chris Norton (https://x.com/chris_norton), founder and CEO of Prohibition PR, one of the UK's top public relations and social media agencies. We dive into the evolving PR landscape, authentic storytelling, and how to protect your brand in the digital age. Chris shares his journey from being one of the first on Twitter in the UK to building a team of 30 consultants managing the reputations of top brands.

Chris also discusses the challenges of navigating disinformation, the power of social media, and his approach to helping businesses thrive even when the proverbial "crap hits the fan."

Questions this Episode Answers:

How can businesses protect their reputation in the age of social media?
What are the key strategies for effective crisis management?
How has the role of public relations evolved with the rise of digital platforms?
What does it take to build and sustain a successful PR agency?

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Love it or hate it, I'd love your feedback.
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This week we covered:

03:23 Understanding the Role of a PR Agency

06:19 The Evolution of PR and Social Media

06:41 Chris Norton's Journey into PR

16:02 Starting a PR Business in the UK

20:56 The Evolution of Social Media Platforms

21:24 Choosing the Right Channel for Your Audience

22:01 LinkedIn Training and Personal Branding

22:29 The Dial-Up Era to AI: A Journey Through Time

23:09 Sponsor Message and Giveaway

23:50 Navigating Multiple Social Media Channels

24:13 The Importance of Channel Objectives

25:37 Crafting a Thoughtful Social Media Strategy

26:50 The Power of Storytelling in Marketing

28:51 Rapid Fire Questions: Business Insights

36:40 The Role of AI in Business

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