13min chapter

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47 - From Freelance to $2.5M: Inside a PR Empire with Chris Norton

Nikonomics - The Economics of Small Business

CHAPTER

Navigating the PR Landscape

This chapter explores the complexities of running a public relations agency in Yorkshire, detailing the various services provided and the expertise required in areas like crisis management and social media. The speakers share personal experiences about the unpredictable nature of success, shedding light on the evolution of communication practices in the PR industry. Additionally, they discuss the impact of technology and the challenges of managing brand reputations in today's digital age.

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