Chris Norton discusses the timeless aspects of hospitality. Otelier software improves decision-making for hotel teams. Luxury hospitality values human interactions over technology. Sustainability and thoughtfulness define luxury experiences. Otelier software enhances operational efficiency in hotels.

In this engaging discussion, Chris Norton, founder and CEO of Prohibition PR, shares insights from his journey in the public relations realm. He emphasizes the importance of authentic storytelling and brand reputation in today's digital landscape. Chris elaborates on the challenges of managing disinformation and how businesses can navigate crises effectively. He discusses the evolving role of social media in PR and the strategic choices companies need to make to succeed. His experience offers valuable lessons for anyone in the business world.