7min chapter

Nikonomics - The Economics of Small Business cover image

47 - From Freelance to $2.5M: Inside a PR Empire with Chris Norton

Nikonomics - The Economics of Small Business

CHAPTER

From Freelance to Brand: Navigating Social Media's Impact

This chapter chronicles the speaker's transition from traditional employment to building a successful freelance business in the UK. It highlights the challenges faced as a new parent, the importance of quality in their work, and the pivotal role social media played in their journey, including the rise of a popular blog. Additionally, the discussion delves into the evolution of marketing via social media platforms, underscoring the need for businesses to adapt their strategies effectively.

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