Let's Talk Loyalty The World's LARGEST Loyalty Programs? (#653)
Mar 20, 2025
Laurent Guinand, Founder & CEO of Aramis Advisors LLC, shares fascinating insights on the world's largest loyalty programs. He reveals which programs, like McDonald's and Nike, boast memberships over 100 million. The conversation delves into modern strategies for loyalty management, the automotive industry's unique challenges, and the power of collaboration among brands. Additionally, they discuss leveraging AI for enhanced member experiences and innovative ways to unlock new revenue streams through loyalty initiatives.
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Building FIA's Global Program
- Laurent built a global B2B loyalty program for the Fédération Internationale de l'Automobile (FIA).
- He helped secure funding and stayed on as general manager to launch the program.
Auto Clubs Form A Massive Collective
- Automobile clubs worldwide collectively represent a powerful membership base.
- Laurent discovered 90 million members across federated clubs, prompting the wider research.
Membership Numbers Need Context
- Membership counts reported publicly vary between total registrants and active members.
- Different reporting methods make direct comparisons of program size unreliable without context.
