Laurent Guinand, Founder & CEO of Aramis Advisors LLC, shares fascinating insights on the world's largest loyalty programs. He reveals which programs, like McDonald's and Nike, boast memberships over 100 million. The conversation delves into modern strategies for loyalty management, the automotive industry's unique challenges, and the power of collaboration among brands. Additionally, they discuss leveraging AI for enhanced member experiences and innovative ways to unlock new revenue streams through loyalty initiatives.
