Exploring the Impact of Loyalty Programs

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s topic is super fun and something we’ve never done before on the show.

We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs.

That listener and now our guest today is Laurent Guinand PhD, who created the list we’re discussing today entitled “The Largest Global Loyalty Programs”.

Laurent is the Founder & CEO Founder & CEO of Aramis Advisors LLC based in the United States and today he shares which loyalty programmes came out on top in his research.

I hope you enjoy our conversation and if you’d like a copy of the slides discussed in the episode, please do email the show.

Show notes:

1) Laurent Guinand PhD

2) Aramis Advisors LLC

3) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Book)