The World's LARGEST Loyalty Programs? (#653)
Let's Talk Loyalty
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Navigating Loyalty in the Automotive Industry
This chapter features a marketing expert with 25 years of experience who dives into the complexities of loyalty programs, particularly within the automotive and travel sectors. The discussion encompasses the development of a B2B loyalty initiative, addressing challenges like the absence of a traditional currency system and the significance of exclusive offers in member retention. Insights on the collective power of automobile associations and the ongoing research into large loyalty programs provide a broader understanding of the evolving loyalty landscape.
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