The Morning Brief
Corner Office Conversation: Westlife CEO on Mcdonald’s India Growth Story
Mar 25, 2025
Akshay Jatia, President and CEO of Westlife Foodworld, shares his journey with McDonald's in India, a brand that has thrived since 1996. He discusses how McDonald's is adapting its menu to local tastes while focusing on tier II and III cities for growth. Jatia highlights the evolution of the QSR market, driven by digital engagement and changing consumer preferences. He also delves into the competitive landscape and the unique position of McCafe, emphasizing the blend of Indian flavors with global offerings.
22:31
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Quick takeaways
- McDonald's growth in India is fueled by expanding into tier II and III cities, aiming for 1,000 locations in the next decade.
- The digital transformation, accelerated by COVID-19, has been crucial for McDonald's, enhancing customer interactions and off-premise sales.
Deep dives
Growth of Off-Premise Business
Off-premise sales play a significant role in the business model, contributing approximately 42 to 45 percent of total sales. This rise in off-premise dining reflects changing consumer preferences, particularly as GDP per capita grows in India. The company recognizes that expanding the number of restaurants, especially in tier two and tier three cities, is essential for future growth, targeting a vision of reaching 1,000 locations over the next decade. Engaging with local consumers through a predominantly local menu strengthens brand relevance and consumer connection.
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