Akshay Jatia, President and CEO of Westlife Foodworld, shares his journey with McDonald's in India, a brand that has thrived since 1996. He discusses how McDonald's is adapting its menu to local tastes while focusing on tier II and III cities for growth. Jatia highlights the evolution of the QSR market, driven by digital engagement and changing consumer preferences. He also delves into the competitive landscape and the unique position of McCafe, emphasizing the blend of Indian flavors with global offerings.