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Corner Office Conversation: Westlife CEO on Mcdonald’s India Growth Story

The Morning Brief

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Shifting Tides: QSR Transformation in India

This chapter examines the evolution of the Quick Service Restaurant industry in India from 2014 to today, focusing on consumer shifts towards Western fast food and the impacts of the COVID-19 pandemic. It highlights the rise of digital engagement, self-ordering technologies, and the critical need for brands to adopt a digital-first strategy for enhanced customer connection and control over sales.

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