
Corner Office Conversation: Westlife CEO on Mcdonald’s India Growth Story
The Morning Brief
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McDonald's Growth Strategy in India
This chapter examines McDonald's expansion plans in India, focusing on the rising consumerism and demographics driving demand. It highlights strategies for catering to local tastes, particularly in tier two and three cities, where growth potential is significant. The conversation also addresses competition in the fast-food market and the success of McCafe, showcasing a balanced approach between Indian flavors and global offerings.
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