197. She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy

Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients.

This strategic decision resulted in a remarkable 40% increase in revenue, referrals now driving 90% of her sales, and an extra $46,550 in her pocket over the course of last year.

What may surprise you most is why she doesn’t incentivize referrals from her clients with monetary kickbacks, and what she has found to work better instead.

This hot take and more are uncovered in today’s case study on leveraging the power of word of mouth referrals from your existing clients.

View the transcript for this episode at: https://otter.ai/u/XSHeOuNlCIFL_hqsbsc-yM7ShwU?utm_source=copy_url

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