How & Why To Put Music Videos on Vevo

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/

2:51 Welcome

4:29 What Vevo is and how it is different from YouTube

6:46 Official music videos and linear programming

8:11 How do indie artists get their music videos on Vevo’s platform?

13:24 Merging official YouTube channel with Vevo

17:50 Vevo’s monetization and how they pay more than YouTube

23:44 Does Vevo pay the same amount to every distributor?

25:46 What other music-related content Vevo allows

26:47 Where else Vevo exists

29:54 Vevo and YouTube’s shared sales environment

30:41 Promotional editorial support behind the content

32:30 What is pre-roll social media?

35:22 Indie artist success stories within Vevo’s Discover series

43:43 How do artists become a part of Discover?

47:16 What’s the ideal artist pitch?

49:41 Do artists need to be present on TikTok?

52:27 Final question

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Connect with David McTiernan (Vevo):

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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