David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/
2:51 Welcome
4:29 What Vevo is and how it is different from YouTube
6:46 Official music videos and linear programming
8:11 How do indie artists get their music videos on Vevo’s platform?
13:24 Merging official YouTube channel with Vevo
17:50 Vevo’s monetization and how they pay more than YouTube
23:44 Does Vevo pay the same amount to every distributor?
25:46 What other music-related content Vevo allows
26:47 Where else Vevo exists
29:54 Vevo and YouTube’s shared sales environment
30:41 Promotional editorial support behind the content
32:30 What is pre-roll social media?
35:22 Indie artist success stories within Vevo’s Discover series
43:43 How do artists become a part of Discover?
47:16 What’s the ideal artist pitch?
49:41 Do artists need to be present on TikTok?
52:27 Final question
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Connect with David McTiernan (Vevo):
Website: https://www.hq.vevo.com
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Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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