4min chapter

The New Music Business with Ari Herstand cover image

How & Why To Put Music Videos on Vevo

The New Music Business with Ari Herstand

CHAPTER

What the Hell Is Vivo?

David mc ternan, co-founder and CEO of music streaming service veva. He says he has no idea what the hell vivos is or how it works. Vivo was created as a way for major labels to get their artists more money than you two could get em. But over 12 years they've gone far beyond just being arm of universal ansonian. They're now custodians of video anywhere the people are looking - from your apple t v to roku in all these other places.

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