The Revenue Formula LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)
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Apr 3, 2025 Morgan Ingram, an outbound sales expert, shares his insights on leveraging LinkedIn for effective outreach. He discusses common pitfalls in outbound messaging and offers tips for optimizing profiles and personalizing connections. Innovative strategies such as using videos and voice notes are highlighted as ways to humanize interactions. Ingram also navigates the evolving sales landscape, emphasizing the shift from email to LinkedIn to foster meaningful relationships and ultimately book more meetings.
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Optimize LinkedIn Profiles for Outbound
- Optimize your LinkedIn profile as a landing page for prospects.
- Tailor your headline and include case studies to boost message acceptance and response rates.
Treat LinkedIn Like Social Chat
- Avoid using email-style copy-paste messages on LinkedIn.
- Send short, conversational messages to start genuine social interactions.
Send Blank Connection Requests First
- For higher acceptance, send blank connection requests without notes.
- Follow up with personalized messages after connection is accepted.