LinkedIn blueprint: How SDRs can book more meetings (with Morgan Ingram)
The Revenue Formula
Maximizing Outreach with LinkedIn Strategies
This chapter explores innovative outreach techniques for Sales Development Representatives (SDRs) using LinkedIn as a primary tool. It emphasizes the importance of structured lead tracking, leveraging connections, and the 'triangle' of decision-makers to facilitate sales conversations. Additionally, it highlights the role of leadership in fostering a culture of engagement on LinkedIn to build trust with potential clients.
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